PROOF
Proof, not promises.
Six Hong Kong engagements from the Mercury GEO desk. Codenamed for client confidentiality. No invented #1 rankings — every claim maps to a shipped artifact you can inspect.
Premium dining · Hong Kong
Omakase Desk
Target query · best omakase in Hong Kong
Before
AI defaulted to listicles and review platforms. The kitchen was world-class. The website was not citeable.
After
Criteria-led answer architecture, Restaurant schema, bilingual FAQ. Clearer shortlist eligibility — less dependence on third-party roundups.
OutcomeAI shortlist eligibility for comparison queries
Retirement finance · Hong Kong
Annuity Path
Target query · retirement annuity · 退休年金
Before
Jargon-heavy, fragmented pages. Assistants could not extract definitions or next steps. Affiliates owned the answer.
After
Bilingual answer hub: definitions, eligibility, process, decision criteria. Cleaner path from discovery to consultation.
OutcomeHigher citeability on definitional queries
Telecom · Hong Kong
Premium Mobile
Target query · best premium mobile operator
Before
“Best mobile” collapsed into price tables. Premium positioning flattened. No extractable proof for plans, SLAs, or coverage.
After
Offer matrices AI can quote. Brand entity separated from competitors. Sales-usable proof blocks on-page.
OutcomeSeparated from price-led recommendations
Casual-fine dining · Hong Kong
Yakitori House
Target query · best yakitori · 燒鳥串
Before
Menu lived as photos. Models could not name dishes, price band, or booking path.
After
Menu and entity clarity, LocalBusiness schema, bilingual FAQ, criteria-led answer blocks.
OutcomeCiteable for 燒鳥 comparison queries
Pet services · Hong Kong
Pet Farewell
Target query · quality pet funeral services
Before
Sensitive queries surfaced spam directories. Trustworthy operators were invisible to assistants.
After
Step-by-step process pages, trust modules, local service schema, conversion paths that respect the moment.
OutcomeTrustworthy surfacing on high-intent queries
B2B services · Hong Kong
LLM SEO Desk
Target query · LLM SEO provider Hong Kong
Before
Category terms were owned by generic agencies. No technical GEO surface, no audit language models could cite.
After
Technical GEO stack: schema, llms.txt, AI robots, audits. Same operating system used on Mercury’s own site.
OutcomePage-one + AI Overview citations on category terms
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